Strategic tool by Alexander Osterwalder for designing products and services customers actually want. Match your value map to your customer profile.
How to use: Start with Customer Profile (Jobs, Pains, Gains), then design your Value Map (Products, Pain Relievers, Gain Creators) to achieve product-market fit.
What functional, social, or emotional jobs is your customer trying to get done?
What annoys customers before, during, or after trying to get a job done?
What outcomes and benefits do customers want?
List of products and services your value proposition is built around.
How do your products alleviate customer pains?
How do you create customer gains?
📘 Value Proposition Design" by Alexander Osterwalder et al → Check on Amazon
The definitive guide to creating products and services customers actually want. Includes the Value Proposition Canvas framework and practical examples.
📘 Business Model Generation" by Alexander Osterwalder & Yves Pigneu → Check on Amazon
Visual handbook for innovators introducing the Business Model Canvas and Value Proposition Canvas methodologies.
📄 "Testing Business Ideas" by David J. Bland & Alexander Osterwalder
Practical guide to validating your value propositions through systematic experimentation and customer testing.