Business Model Canvas

Strategic management template by Alexander Osterwalder & Yves Pigneur. Design, visualize, and pivot your business model on one page.

The 9 Building Blocks: Key Partners, Activities, Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.

☕ Buy me a coffee

BUSINESS MODEL CANVAS

by Alexander Osterwalder & Yves Pigneur

Key Partners

Who are your key partners & suppliers?

Key Activities

What key activities does your value proposition require?

Key Resources

What key resources does your value proposition require?

Value Propositions

What value do you deliver to customers? Which customer problems are you solving?

Customer Relationships

What type of relationship does each customer segment expect?

Channels

Through which channels do customers want to be reached?

Customer Segments

For whom are you creating value?

Cost Structure

What are the most important costs? Which key resources & activities are most expensive?

Revenue Streams

For what value are customers really willing to pay? How would they prefer to pay?

Recommended Reading

📘 Business Model Generation" by Alexander Osterwalder & Yves Pigneu → Check on Amazon

The definitive handbook on business model innovation. Visual, practical guide used by millions worldwide with the original Business Model Canvas.

📘 Business Model You" by Tim Clar → Check on Amazon

Personal application of the Business Model Canvas for career planning and personal development strategy.

📄 "The Invincible Company" by Alexander Osterwalder et al.

How to constantly reinvent your business model and stay relevant through continuous innovation and portfolio management.