💡 How Might We?

Reframe problems as opportunities for creative brainstorming

💡 How to Use:

  1. Start with your problem or insight from user research
  2. Reframe it as a "How might we..." question
  3. Make it broad enough to allow creative solutions
  4. Make it specific enough to be actionable
  5. Create multiple HMW variations for the same problem
  6. Use these questions to kickstart brainstorming sessions

Tip: "How Might We" is optimistic (assumes solutions are possible), empowering (suggests we can do something about it), and open-ended (invites many solutions).

🎯 Original Problem or Insight

⭐ Selected HMWs for Brainstorming

Click the star (⭐) on any HMW card to add it to your brainstorming session

No HMWs selected yet. Click the star on cards above to select them.

📚 Recommended Reading

Creative Confidence

Tom Kelley & David Kelley (IDEO)

Learn about IDEO's design thinking approach including How Might We questions for unleashing creative potential.

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Jake Knapp (Google Ventures)

Practical guide to design sprints featuring HMW questions as a key brainstorming tool.

The Field Guide to Human-Centered Design → Check on Amazon

IDEO.org

Free comprehensive guide including practical techniques for reframing problems with HMW questions.

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