Track your startup growth funnel from Acquisition to Referral
Acquisition: How users find you (visitors, signups)
Activation: Users who have a great first experience
Retention: Users who come back and continue using
Revenue: Users who pay you money
Referral: Users who refer others
Users who discovered your product
Conversion to Activation
0%
Users who had a great first experience
Conversion to Retention
0%
Users who came back and engaged
Conversion to Revenue
0%
Users who pay you money
Conversion to Referral
0%
Users who referred others
Overall Conversion
0%
Revenue per User
$0
Viral Coefficient
Alistair Croll & Benjamin Yoskovitz
Comprehensive guide to AARRR metrics and how to use analytics to grow your startup systematically.
Steve Blank & Bob Dorf
Step-by-step guide to customer development and measuring what matters at each stage of the funnel.
Sean Ellis & Morgan Brown
Practical framework for optimizing each stage of the AARRR funnel through rapid experimentation.