💰 Customer Acquisition Cost (CAC)

Calculate and optimize your customer acquisition costs

💰 CAC Formula:

CAC = (Total Marketing Spend + Total Sales Spend) / Number of New Customers

Track CAC by channel to identify your most cost-effective acquisition sources.

📅 Time Period:

📊 Overall Metrics

Marketing Spend (€)

Sales Spend (€)

New Customers

Overall CAC

€0.00

📱 Channel 1

Channel Name

Spend (€)

Customers

CAC

€0.00

📺 Channel 2

Channel Name

Spend (€)

Customers

CAC

€0.00

🎯 Channel 3

Channel Name

Spend (€)

Customers

CAC

€0.00

📊 CAC Analysis

Total Spend

€0.00

Total Customers

Best Channel CAC

N/A

📈 CAC by Channel

Add channel data to see comparison

📝 Analysis & Optimization Notes

📚 Recommended Reading

Traction: How Any Startup Can Achieve Explosive Customer Growth

Gabriel Weinberg & Justin Mares

Comprehensive guide to 19 traction channels and how to find the ones with the lowest CAC for your business.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday

Learn how modern companies optimize CAC through growth hacking techniques and data-driven experimentation.

Hacking Growth → Check on Amazon

Sean Ellis & Morgan Brown

Practical framework for reducing customer acquisition costs through systematic testing and optimization.

☕ Buy me a coffee

← Back to all tools