Calculate customer value and profitability metrics
LTV = Average Purchase Value × Purchase Frequency × Customer Lifespan
A healthy LTV:CAC ratio is typically 3:1 or higher, meaning you earn at least €3 for every €1 spent acquiring a customer.
Average order value per transaction
How many times they buy per year
Average years as a customer
Customer Lifetime Value
€0.00
How much you spend to acquire one customer
LTV:CAC Ratio
0:1
-
Percentage of revenue after direct costs
Gross Profit per Customer
€0.00
Lifetime Value
€0.00
Acquisition Cost
€0.00
Customer Profit
€0.00
Payback Period
0 mo
Enter your metrics to see profitability insights
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