Product Development

RICE Score Calculator

Score features by reach, impact, confidence and effort and rank them.

How to use this worksheet
  1. List the candidate features, one per row.
  2. Reach: how many users per period will it affect? Use the same period for all rows.
  3. Impact: 3 massive, 2 high, 1 medium, 0.5 low, 0.25 minimal. Confidence: 100, 80 or 50 percent. Effort: person-months.
  4. Read the ranking, then look at the top three and the cheapest items. Low confidence at the top means: research before building.
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Features

One row per feature.

Prompts

Ask yourself

  • Is reach measured, or a guess?
  • Which item has high impact but low confidence? Test it cheaply first.

Ranking

Before you finish

About RICE

RICE was popularised by Intercom: score = reach x impact x confidence / effort. The confidence factor penalises ideas based on gut feeling.

A score is a conversation starter. Strategic bets, dependencies and risks do not fit in a formula, so use the ranking alongside your roadmap, not instead of it.

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